14 Years Across All Three Tiers.
VP-Level Commercial Service At A Fraction Of The Cost.
I help beverage brands build distributor discipline, improve pipeline conversion, and sharpen retail execution. Supplier, distributor, and national chain account experience. Fractional leadership for skeleton-crew brands doing things right.
Right now, you are trying to grow. But you are still running your operations from memory, a full inbox, and a stack of spreadsheets. It works... until it doesn’t.Most fractional operators only know software or general business strategy. You don't need a corporate strategist; you need someone who knows how product actually moves through the three-tier system. Because by the time you realize your internal systems are breaking, the damage is already happening on the floor:The Time Bleed: You're spending 30 hours a week chasing unpaid invoices, processing messy distributor reports, and tracking inventory manually. You are a founder stuck in front of a computer doing back-office work while the brand starves for attention in the field.The Sales Rot: Your field reps refuse to use the generic CRM you bought. They take notes on their phones, your forecast is fiction, and distributor follow-ups are falling through the cracks. You are carrying distributor underperformance at scale.The Founder Tax: You finally secured a meeting with a regional chain buyer. But walking in without hard scan data and a tight route-to-market strategy means you'll either get rejected or pay big money in upfront fees to secure the slot.We fix the commercial execution, and we fix the back office. Choose your track.
Every hour you spend fighting a broken back office or babysitting an underperforming distributor is an hour you are not pitching a buyer. You do not need another software subscription, and you do not need a generic strategy deck. You need an operator who steps in, fixes the execution, and builds around how you actually sell.Choose your track.
Track 1:
Fractional Commercial Consulting
For brands stalled on chain expansion, carrying distributor friction, or running without a VP of Sales in seat.
You don't need a $200k full-time VP of Sales, and you definitely don't need a generic marketing agency. You need a senior commercial leader who knows how to hold distributors accountable and get product moving through the three-tier system.I step in to fix the execution and run the commercial strategy:Distributor Accountability: We stop accepting underperformance. I manage the distributor relationships, track the depletion trend lines, and force their teams to actively hand-sell your brand instead of just coasting on the signature.Chain Account Expansion: I build the retail strategy and run the national account pitches. You walk into buyer meetings with hard scan data, airtight route-to-market plans, and exactly what a regional chain needs to see to give you the slot.Pipeline Conversion: We fix the sales rot in the field. I map out the execution plan that turns a new placement into a high-velocity account, ensuring your reps and the distributor are aligned and closing.Route-to-Market Oversight: Complete visibility into how your product flows from the warehouse to the back bar and the cooler door. We identify the friction points and eliminate them.The Operator Edge:
Strategy is nuance. Your commercial execution should be, too. I do not hand you a generic playbook. I step in as your fractional commercial lead and run the board.
Retainers from $4,000/month
Track 2:
The 90-Day Surgical Sprint
I build the automated systems that eliminate the manual work.
You don't need to hire a full-time admin, and you definitely don't need another generic software subscription. You need a targeted operational overhaul to map what is breaking you and build the automated systems that fix it.The 90-Day Surgical Sprint replaces the manual bleed with working infrastructure across three phases:Phase 1: Diagnose (Days 1 to 30): We map every system you are running manually. We identify exactly where you are bleeding time, from chasing unpaid invoices to processing raw, messy distributor Excel files.Phase 2: Build (Days 31 to 60): I construct your custom AI Back Office. This includes building the automated pipelines for your daily leadership digests, chain store scan data, and supply chain tracking.Phase 3: Run (Days 61 to 90): We run the new systems in real-time. We tune the automations to the realities of your daily operations and eliminate any friction points before the final transition.The Hand-Off: Not a strategy deck. Not a roadmap. You get working infrastructure by Day 90, and the founder owns everything we build. No ongoing software licenses or retainer traps.The Operator Edge:
Sales is nuance. Your back office should be, too. I do not give you a template; I map your exact workflow and hand you 10 to 20 hours a week back.
Clear the desk. Keep it clear.
Not sure which track fits? That's what the triage call is for.
The Operator
Built by an operator. For operators.
I am not a tech consultant who picked beverage as a niche. I am a 14-year beverage operator who learned how to build systems so we never have to manage a spreadsheet again.I have lived every side of the three-tier system: High Country Beverage, Oskar Blues, RNDC, Tivoli / Outlaw Light Beer, and Breakthru Beverage. And 10 years behind the bar before any of it.I have been the field rep who bypassed the broken CRM because it slowed me down. I have been the manager trying to enforce that same broken system. I was sitting in the room at Oskar Blues when we scaled to all 50 states. And I have launched and managed big-box national retail programs, securing slots and driving execution at Walmart, Target, Kroger, Safeway/Albertsons, Sprouts, and Sam's Club.Every one of those experiences taught me the same thing: Most revenue problems are not people problems. They are system problems.When you hire an agency, you get a template. When you hire an operator, you get the experience that only comes from being in the room. I refuse to cut corners on quality, sourcing, or ethics. If you run your brand the same way, we should talk.
— Alex Kllanxhja, Founder
14 years working inside these organizations.
What most people ask before booking.
What happens on the Triage Call?
No pitch decks. No warm-up pitches. We spend time looking under the hood of your operation. We map exactly what is broken in your commercial execution or bleeding time in your back office. If I can fix it, I will tell you exactly how. If I cannot, I will point you to someone who can.
What CRM platforms do you work with?
I am platform agnostic. Sales rot and operational bottlenecks show up in every system. Whether we are automating your back office in the 90-Day Sprint or fixing field execution in the Commercial track, I will tell you upfront if your setup is outside my wheelhouse.
What if we don't have a CRM yet?
That is a perfect place to start. I would rather help you build your infrastructure right the first time than untangle a mess later. The Triage Call will tell us exactly which track makes sense for your current stage.
You built something worth talking about.
You should be talking about it.
Stop managing spreadsheets and start managing the brand.
The first call is free. No pitch. Just diagnosis.
AI generates generic systems. I build around how you actually sell.
© 2026 Pipeline Autopsy LLC