Your forecast is lying.
Your CRM knows why.
We diagnose broken sales systems
and build the ones that work.
14 years in F&B. Operator, not consultant.
The Problem
Most companies fix
the wrong thing.
Your forecast keeps missing. You rebuild the CRM. You bring in a consultant. You hire someone to fix it. Six months later the reps still aren't in the system and the numbers still don't match reality.The problem was never the tool. It was the foundation nobody stopped to diagnose before the spending started.We work with companies at both ends of that problem. When something is already broken, we find the rot. When a company is building their sales motion for the first time, we build it right so scaling doesn't break everything they worked to create.
The Framework
Four types of rot.
One diagnostic.
Zero guessing.
Behavioral Rot
The CRM serves managers, not reps. If the system doesn't help reps close deals, reps find one that does. Notes app. Texts. A notebook. Every time.
Architectural Rot
The system's structure doesn't match how the business actually operates. The CRM was built when the company worked one way. The business evolved. The system didn't.
Governance Rot
No clear, enforced rules about how the system is supposed to work. Nobody defined what "qualified" means. Nobody decided what a close date represents. The data reflects opinions, not reality.
Data Rot
Bad data has compounded to the point where nothing in the system can be trusted. Small errors accumulate. Nobody cleans it. The system becomes a liability instead of an asset.
How We Work
Two tracks. One goal.
Get the system right.
DIAGNOSTIC TRACK
Triage Call — Free
No time limit. No pitch. Just an honest look at where you actually stand.
Triage Plus
One specific issue. Read-only CRM access. 3 business day turnaround.
Pathology Report
Full 4 Types of Rot diagnostic. Split payment: 1/2 to start, 1/2 on delivery.
BUILD TRACK
Tier 1 Foundation
DTC or early stage. 1-5 person team.
Tier 2 Growth
Some retail or distribution. 5-15 person team.
Tier 3 Infrastructure Overhaul
Includes full Pathology Report. 15-50 person team.
Not sure which track fits? The triage call is free. That's where we figure it out.
The Operator
Not a consultant who
studied the problem.
An operator who lived it.
I spent 14 years in F&B sales as the rep bypassing the CRM and the manager trying to enforce it. I launched markets from zero, managed multi-state distributor relationships, and built sales infrastructure from scratch at High Country Beverage, RNDC, Oskar Blues Brewery, Breakthru Beverage, and Sysco.Every one of those experiences taught me the same thing. Most revenue problems are not people problems. They are system problems. And most companies waste serious money fixing the symptoms instead of the cause.That history is what I bring to every diagnostic and every build. Not a template. Not a framework someone can prompt their way to. The judgment to know what your specific business actually needs and the experience to build it in a way that people will actually use.AI generates generic systems. This is built around how you actually sell.
— Alex Kllanxhja, Founder